Are you an experienced Email and digital marketer looking to take the next step in your career? RushOrderTees, a leading direct-to-consumer e-commerce company, is seeking a highly motivated and skilled Email Marketing Specialist to join our growing team.
The ideal candidate will have a deep understanding of email marketing best practices and proven experience executing successful email campaigns. As the Email Marketing Specialist, you will be responsible for executing email campaigns that align with our overall marketing strategy, optimizing our existing email workflows for key metrics, and collaborating with cross-functional teams to drive business growth.
Responsibilities:
- Develop and execute strategic email marketing campaigns that align with our overall marketing goals
- Create compelling email content that resonates with our target audience and aligns with our brand voice
- Manage email lists and implement segmentation and personalization strategies to improve campaign performance
- Maintain email templates to ensure consistent branding and messaging across all communications
- Analyze campaign data to identify opportunities for improvement and optimization, and implement A/B tests to improve key metrics such as open rates, click-through rates, and conversion rates
- Collaborate with cross-functional teams, including creative, product, and analytics, to ensure email campaigns align with overall business goals
- Stay up-to-date on the latest trends and best practices in email marketing, and recommend new tactics and strategies to improve campaign performance
Requirements:
- 2-4 years of experience in email marketing, with a track record of success in developing and executing email campaigns that drive business results
- Proficiency in email marketing platforms such as Customer.io, SalesForce, and Klaviyo
- Experience building and implementing complex email workflows and logic statements for automation and personalization
- Strong analytical skills, with experience conducting and documenting A/B tests to optimize campaign performance
- Basic understanding of HTML and email coding best practices
- Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams
- Bachelor's degree in marketing, communications, or a related field
About Printfly Corporation:
Founded in 2002, we have grown to over 300 team members, remaining family owned and operated. Our focus is our customers and we take pride in our work! We work with individuals, non-profits, schools, universities and businesses with a full line of state of the art print and embroidery services to make lasting memories, build better communities and connect people to causes around the world.
BENEFITS AND PERKS
Health Insurance
Dental and Vision
401K with company match
Life Insurance at no cost
Game Room
Company events
Casual dress
Employee discount on our apparel